Distribution Company Logo Research

All film companies consist of a logo either before or after there teaser trailers such as Warner Brothers, Universal Pictures, Dreamworks and many more. This in particular might be a interest of some audiences since certain people only watch 'Warner Brothers' films or 'Dreamworks', by showing there logo within there trailer will make there audience want to watch the film once it premieres this means greater publicity and income of viewers. Therefore various filming companies create there logos to suit there viewers, so that it's understandable, readable and easily noticeable.





Nowadays, technology is so varst that film companies have decided to co-operate this within there logo's creating them to suit there genre of film by including colour, sound and different special effects to set the mood. For example; Harry Potter and The Half Blood Prince



As you can see when the 'Warner Brothers' logo appears at the 0.26 second, it isn't displayed as the ordinary logo (shown below) its still 'Warner Brothers' but it appears to have a misty, black and white effect, with an added sudden eery sound this really engages us as the audience because were not familiar with these different SFX. On the other hand the use of the zooming transition to then focusing on a close up of the main character 'Harry Potter' really does give you fright. I think the way that Warner Brothers has constructed there logo for 'Harry Potter' in particular is really creative and effective since it fits in with the scenery, colouring, characters and also the theme of the film.

Below as shown are 3 logo's created by 'Warner Brothers'









Warner Brothers variety of logo's set the mood and tone of there film and have changed significantly through time, such as the first image which is still the 'Warner BrotherS' logo but was one the first logos that WB had created therefore that's why the image consists of of black and white. Whereas, the second image displays a more modern effect, being in colour